All of us are building a brand at any given point regardless of if we’re intentional about it or not. Whether you’re trying to convince your kids to do their chores, get that lady to go on a date with you, secure a promotion with your boss, or solicit clients to do business with you, your credibility and influence spell the difference between success and failure.
Today I am joined by a man uniquely qualified to discuss this topic as he’s been a major player in Monster’s branding and marketing and eventually working closely with the UFC to sponsor fighters. His name is Hans Molenkamp and in this conversation, we talk about what it means to be influential, how to develop powerful relationships, the power of exploring many different areas of interest, and, ultimately, how to become a brand builder.
“As long as you can produce results and be a viable partner in creating business, people will want to work with you.” Tweet That— Hans Molenkamp
Gents, today I am joined by a fascinating individual. His name is Hans Molenkamp and he’s a bit of a modern renaissance man in that he explores so many unique interest and activities from photography to skateboarding to surfing to marketing to mixed martial arts.
He’s arguably one of the most influential people connected with the UFC and, if you follow his Instagram page, you’ll see he’s connected with guys like Rampage, Conor McGregor, and just about everyone in between.
He initially got his start in marketing and branding in the mid-’90s with Osiris shoes then on to a key component of Monster’s marketing and branding division and eventually becoming a liaison of sorts between Monster,